Our Story
When silence isn't golden.
We're building something for parents who deserve daily conversation, not just Sunday calls.
The Problem
The silence isn't intentional. It's inevitable.
Your mum was a teacher. Or a nurse. Or ran the corner shop. For 40 years her days were filled with voices. Colleagues debated. Students asked. Patients shared. The world needed her sharp mind.
Now? The silence between Sunday calls. Not because she's lost her edge—she's as sharp as ever. Because the world went quiet around her.
She doesn't need monitoring. She needs what she had for 40 years: a reason to get dressed before 9:00.
Our Solution
Margit brings back the voices.
Not a health monitor. Not a reminder system. An AI companion named Sia who calls every morning at the same time, every day.
Fifteen minutes of real conversation. About her memories, current events, philosophy, or just the weather. The kind of dialogue that makes you think, smile, and feel seen.
Daily phone calls
Same time every morning. Reliable as clockwork. Just like work used to be.
Cognitive stimulation
Conversations that engage memory, reasoning, and reflection. Not yes/no questions.
Peace of mind for you
Evening confirmation that the call happened and all is well. No transcripts. Just peace.
Why We Built This
Built by people who've seen the silence up close
"We've all seen brilliant, capable people in our families go from professional engagement to quiet isolation."
Margit was born from watching our own parents and grandparents transition from full professional lives to quieter days. Not because they lost their minds, but because they lost their daily conversations.
We asked ourselves: What if technology could give back what it helped take away? What if AI could be the voice at the other end, showing up every morning?
We're starting small—10-20 families helping us prove that the best medicine for aging minds is conversation. Not monitoring, not reminders, but genuine daily dialogue.
— The Margit team
Our Values
What we believe in
Dignity first
Your parent doesn't need surveillance. They need respect, autonomy, and daily engagement that treats them as the capable adult they are.
Conversation over surveillance
We measure success through engagement and cognitive stimulation, not data points. The goal is a richer life, not more metrics.
Family support, not replacement
Margit doesn't replace your Sunday calls. It fills the silence between them, so when you call there's more to talk about.