When did it get so quiet?
Once her days were filled with people and conversation. Now the voices are missing that kept her thoughts moving. She still carries just as many stories—but the world around her has fallen silent.
Our parents spent decades surrounded by colleagues, customers, pupils, patients.
Voices filled their days. Mornings had purpose. Stories had an audience.
Now they sit alone in apartments built for two
Not lonely as in abandoned—but under-stimulated. Unheard. Under-engaged.
Your mum doesn't need monitoring. She needs what she had for forty years—a reason to get dressed before 9 o'clock.
Your parent needs this. Hear how it works.
Experience Margit yourself in a 5-minute call
What is Margit?
Margit is a voice AI that calls your parent every morning for engaging conversations. Not monitoring—but stimulation, memories, and meaningful dialogue.
In this call, Margit will:
- •Demonstrate how she speaks naturally
- •Explain how the pilot program works
- •Answer all your questions
Daily morning calls
15-20 minutes that set the tone for the day
Real conversations
'What was Stockholm like in 1962?'—not 'Did you take your medicine?'
Confirmation every evening
You'll know the day started with engagement
Experience Margit yourself
We'll call you in 5 minutes
Join our pilot program
Join our pilot program and be among the first families to preserve their memories.
Get startedLimited spots available
Does this sound familiar?
This is for certain families. Perhaps yours.
This is for families where:
- Your parent lives independently but grows quieter
- You call weekly but wonder what fills the other six days
- Their mind is sharp, but stimulation has become sparse
- You want to do something before 'monitoring' becomes necessary
- You'd trade any gadget for genuine daily engagement
The pilot works best when:
- Your parent is comfortable with phone calls (mobile or landline)
- They speak fluent Swedish
- They're 70+ with healthy cognition
- You're open to being a founding family—with all the learning that entails
Not right just now? That's okay. Margit is for certain families at certain times. If this doesn't fit—wait. We're building something that will be here when the time is right.
We're starting with only 20 families for a reason
Not because we can't scale. Because these families will shape what Margit becomes.
Your feedback will refine:
The conversation method. The timing and rhythm. What wellbeing confirmation really means. What families are willing to invest in cognitive stimulation.
By participating:
Receive 4-6 weeks of daily professional engagement for your parent
Help prove that silence isn't inevitable with aging
Create the foundation for something that could transform mornings for thousands of Swedish elderly
We need families who will:
- •Share honest feedback—what works, what doesn't
- •Commit to the full pilot period
- •Help us understand if this truly changes Sundays
What happens next?
The simple path forward
Express your interest
2 minutesBasic information about you and your parent. Their preferred morning call time. Why this resonates for your family.
A brief call with us
15 minutesWe ensure this is the right match. You ask everything on your mind. We explain exactly how the pilot works.
The pilot begins within a week
FastFirst morning call is scheduled. You receive onboarding information. The new routine starts.
From first contact to first call: less than a week.
The silence between Sunday calls doesn't have to be deafening. Every morning can begin with purpose. Every sharp mind can have daily dialogue. Every family can know their parent's day started with engagement.
Become a founding family.
Express your interest10-20 families. 4-6 weeks. An opportunity to shape something important.